11 Tips To Help You Optimise Your Shopify Store

Here are our top tips for optimising your Shopify store.

Shopify is one of the biggest e-commerce solutions that allows businesses to manage and sell their goods online. It’s a tool that can be used by small and big businesses alike.
Here are just a few tips on how your business can make the most out of Shopify.

The general rule is to research, learn and experiment and see what apps, tools, and strategies would best fit your business plan and marketing strategies.

Tip #1 Get Your Pricing Right

Study your business and check and see what pricing plan is perfect for your business model. You can also check the different features you want to use that come with the different pricing plans Shopify has to offer. You can weigh it up and decide on which plan your business should use to sell goods.

Tip #2 Customise Your Design

It’s always best to have a customised store that reflects your company’s branding. With Shopify you can choose the different themes available and edit them. After you choose a theme that defines the basic look and feel of your online store, use the Shopify theme editor.

The Shopify theme editor includes a theme preview and a toolbar that you can use to add and remove content, and to make changes to your settings, making your store more on-brand!

Tip #3 Integrate Your Social Media

Integrate your social media account with your Shopify store. Since you want to get more people to visit your Shopify store, sharing it on your various social media accounts would be a wise move. Some aspects of the integration will make marketing your store easier, saving you time and energy. It will overall help you to increase your store engagement, build customer trust, and boost sales and profit. These are powerful benefits you should take advantage of!

As with any type of integration, connecting your Shopify store with your social media accounts will certainly help you improve quality and increase the convenience and efficiency of your workflow.

Tip #4 Remove Duplicate Content From Your Shopify Store

Duplicate content generally refers to the content that completely matches with other web page content. For any Shopify website, duplicate content can be a disaster in a search engine, like Google, Bing, & Yahoo and others, identify duplicate content and either change or get rid of it. This will help your pages be more identifiable!

Tip #5 Create A Unique Page Title And Write Meta Descriptions For Your Pages

Title and Meta Descriptions tags are important elements of any website for search engine rankings. The title tag and the meta description tags should include keywords related to the page content. These unique page meta data helps the search engine to understand what the page is all about, and therefore customers will gravitate to your page if you have a clear and engaging meta description.

Each Title and Description should be written according to SEO best practices. The minimum word count for Title should be 60 characters and 160 characters for description tag. This is something you should definitely do, as it can help increase your search engine rankings!

Tip #6 Optimise Your Store Images

Image Optimization is necessary for your Shopify store to improve the website presence in Google and other search engines. All images should include the proper Alt-tags with relevant keywords. When it comes to using images on a Shopify website, optimize the images for search traffic! It will improve web traffic as your page is more likely to come up in a search engine if the words relate to your product, service or business.

Tip #7 Link Your Products Page From The Home Page

Your home page is the main page of the website and also the most powerful page among all other pages, it’s the gateway to online sales. Creating a text navigation links on your homepage gives a clear path to your site visitors from the home page, and it is also useful for visitors because they can easily land on a product page instead of searching by navigating around your site. This makes your site more efficient and user-friendly.

Tip #8 Integrate Your Google Analytics 

Google Analytics integration is a must have to track and report website traffic. Make use of this tool to properly monitor how your business and sales are doing. Are they visible to the public? What keywords should you use to generate more traffic? It allows you to have a constant insight into your store and website health and shows weaknesses that you can then take action on.

Always add Universal Analytics code, which is the latest version of Google Analytics!

Tip #9 Build High-Quality Backlinks To Your Shopify Store

Do you want to enhance the number of visitors for your Shopify store? Quality backlinks is a very popular and good tip for everyone; you can get quality and targeted traffic quickly by creating a profile of your store on Amazon, Yelp, and multiple other websites. And, you will get strong backlinks as well as traffic in return, which will be a booster for your website.

Tip #10 Install The Free Product Review App

Shopify Product reviews is a free app to engage with your customer and add the product reviews to your online store. This lets your customers engage with your business, as well as each other, to encourage sales. See what consumers think of your business. It will not only help you in the present but it will allow you to see how you can grow and what areas already work well!

Tip #11 Configure The Blog Feature In Your Shopify Platform

Your Shopify store comes with a built-in blog feature. Blogging is a great way to build your audience, earn more exposure, and drive more traffic and sales for your online business. It is highly recommended to add content regularly. Having a blog allows you to increase customer engagement and add a layer of personality to your business, consequently increasing customer engagement!

For more information about Shopify, click here. For help with installing Shopify or integrating it with your other business systems, contact us here.